A little bit about us
Gold Counseling– Guiding Families in Senior Living Since 1993
Founded in 1993 by Sophie Halbreich, BSW, Gold Counseling is the first private social service in Israel dedicated to helping families navigate the complex journey of choosing the right senior living facility. With over three decades of experience, we provide personalized guidance and support, ensuring peace of mind for families and a dignified, fulfilling life for their loved ones.
Comprehensive Senior Living Support for Every Stage of Aging
We understand that every family and every senior is unique. Our tailored approach ensures that each client receives the care and attention they deserve, no matter their needs:
Independent Living: For seniors who value their independence but appreciate the comfort and safety of a supportive community.
Assisted Living: Personalized care for those who need help with daily activities while maintaining a sense of autonomy.
Memory and Cognitive Care: Specialized support for adults facing memory loss, dementia, or cognitive decline.
Rehabilitation and Recovery: Short-term solutions for those recovering from surgery, illness, or injury.
Urgent and Crisis Placements: Immediate support for families facing unexpected health changes or urgent care needs.
Why Families Trust Gold Counseling
At Gold Counseling, we take pride in offering more than just guidance – we provide a caring, end-to-end service that puts families and seniors at the center of every decision. Our approach includes:
Empathy-Driven Support: We take the time to understand each family’s unique situation, offering personalized solutions that respect their values and preferences.
Full Intake Process: A thorough assessment of medical, emotional, and practical needs to ensure the best possible care.
Dedicated, Personalized Guidance: From the first conversation to the final placement, we stand by families at every step, ensuring a smooth, stress-free transition.
Comprehensive, Complementary Services: Beyond placement, we offer ongoing support, including family counseling, coordination with healthcare professionals, and regular check-ins to ensure long-term satisfaction.
Tailored Solutions for Overseas Families: We specialize in helping families living abroad find the right care solutions for their loved ones in Israel, offering seamless, compassionate support even from a distance.
Choose Confidence. Choose Care. Choose Gold Counseling.
Whether you’re nearby or overseas, trust Gold Counseling to provide the guidance, compassion, and support you need to make the right choices for your loved ones
for the age of gold and its types.
Our Values – The Gold Standard of Care
At Gold Counseling, we believe in building relationships based on trust, respect, and unwavering support. Our core values include:
Full Transparency: Clear, honest communication at every stage of the process, so you always know what to expect.
Family and Client First: Your needs and those of your loved ones come first in every recommendation and decision.
Personalized Flexibility: A flexible compensation model tailored to fit your family’s unique financial situation, ensuring high-quality care without unnecessary stress.
Integrity and Accountability: We stand by our commitments and prioritize the dignity and well-being of every client we serve
Improving quality of life for Seniors in Israel
Moving to a senior living facility can provide improvement in the quality of life for the entire family.
We provide the information- you make the decision
We do the research, fit your needs and support you in the process of making the choice and the transition.
Code of Ethics
We are committed to the Ethical Code of of the Israeli Social Workers Union, ensuring the benefit of our clients above all considerations.
